For A RogFree India

Lifestyle and conditions of living in rural areas is most often a magnet for disease and major health conditions. The name driving my Project called "RogFree" means "Disease free". While it may seem overwhelming, a few simple changes can help many such children. It is during my vacation a couple of years back in a luxury hotel, that I came across the idea of processing used soaps and make them available to the underprivileged.

I could easily connect this with my father's business of Restaurants, belonging to a renowned name in the F&B Retail segment. The company serves thousands of people each day and follows effective food waste management practices. One of them being their community drive of serving homeless, slum dwellers and needy people. The left over meals are distributed to such disadvantaged groups in the evening on a daily basis for free! Not only that, once the buffet closes, the food is re-processed, reheated and served to employees as staff meal.

My thoughts and empathy came to life, when I delivered the first set of processed soaps to the village children and taught them how to wash their hands and live longer.

Project RogFree is an initiative towards improving hygiene among poor people. According to the WHO, more than 2.3 million children below the age of five die in India annually. Of these, about 334,000 die from diarrhoea-related diseases. These diseases and the related deaths can be curbed to a large extent by simply washing hands with soap. Every day, millions of semi-used and unused soap bars are thrown away by various hotels across the World. Project RogFree acts as a bridge to procure these used soap bars, recycle them and package them in hygienic conditions and distribute to poorer sections of society, thereby work towards their overall Health and Well Being.

Project RogFee is a social entrepreneurship venture that collects and recycles discarded soap from the hotel and hospitality industry. With the mission to save lives and our planet, Project RogFree sterilizes and represses these recycled hygiene products into new, high quality bars for those in need. By providing access to soap and hygiene education, I wish to help diminish hygiene-related deaths by turning unused and unwanted waste into a life-saving treasure.


  • Collect and recycle soap discarded every day by the hospitality industry that generate environmental waste.
  • Through the distribution of these as donated products to impoverished people, prevent millions of hygiene-related deaths each year, reduce the morbidity rate for hygiene-related illnesses, and encourage vigorous childhood development.

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